About us

About the Obeya Association

The Obeya Association is a community (or “Association”) where Obeya knowledge is developed and experiences are shared. Our platform accommodates a home for Obeya practitioners worldwide. 

We aim to provide all practitioners with the means necessary to work with Obeya effectively (read more on how to use the content here). Providing practical Obeya knowledge and inspiring people to start with Obeya. The ultimate aim is to contribute to sustainable and inclusive decision making, benefitting a world in which organizations positively contribute to their surroundings.

We consolidate Obeya experiences and use cases into this body of knowledge on effective Obeya practice. Then we return this information back into our worldwide network of Obeya Associates. Through this constant cycle we create a dynamic Obeya framework that provides a foundation to work with Obeya.

“Network of practitioners & case oriented knowledge development consolidated into a continuously enriched body of knowledge”

Bart Bongers en Dolf Reijnders laid the foundations for the Obeya Association. 

Aspiring to make a positive contribution to an increasingly complex world, Obeya showed Bart and Dolf the way.

Inclusive decision making – multiple parties, diverse expertise and stakeholders combined in a result oriented process. Resolving obstacles along the way.

Bart and Dolf witnessed that Obeya decisions proved not only more effective, but also more sustainable.


Impressed with how Obeya deals with complexity, by including people and perspectives – and how this positively affects decision-making:

Dolf and Bart decided to dedicate their professional careers to developing and professionalizing the Obeya philosophy.

In 2018 they decided that for Obeya to grow, it needed attention on two levels:

1. ) A community (or “Association”) where Obeya knowledge is developed and experiences are shared.

The 11 Obeya Principles developed by the Obeya Association are lifting Obeya to a governance model suited to the challenges of our times. A tight Obeya community is foundational to the increasing popularity of Obeya. The active community can get in touch with each other through the Associate Platform on the website. The Associates network is on the forefront of many Obeya experiments and improvements.

2.) Products that make building Obeya’s easier and more effective.

This became the AgileWalls project. A modular system that – embracing Obeya methodology – makes building Obeya’s easy. Bart and Dolf developed this system both for Physical Obeya’s as well as for Digital Obeya’s. They hope many more great Obeya products will follow their lead!

Obeya deserves to be more than a tool.

A philosophy by itself perhaps.

A missing piece in the Organizational Theory puzzle.

A way to deal with the challenges ahead.

And with full potential to outgrow its status as tool within the Lean toolbox.

Bart & Dolf Introduce themselves & the Obeya Association

Come on then, black belt sensei