Obeya Association

Sustainable & Inclusive decision making

Welcome at the Obeya Centre of Expertise & Community

About Obeya

Obeya is a system, a concept, a philosophy, defined by a particular set of ideas (“Obeya principles”) used for inclusive and sustainable decision making.

An Obeya is a physical or digital workspace where strategy meets execution. Typical about Obeya is that it guides both behavior as well as a work environment design. 

An Obeya provides a transparent and dynamic system in which multiple information sources (i.e. strategy, planning, performance and client data, etc) are combined to provide overview needed to make decisions together and accelerate learning. It creates a so called “single source of truth”. 

Obeya connects people and creates alignment on the way forward, involving the right people at the right moment. It is a powerful communication instrument. Last but not least; an Obeya saves a lot of time, effectively cutting down on time spent on updating each other by combining several ad-hoc meetings in one.

The 11 Obeya Principles hosted by the Obeya Association are widely regarded as fundamental Obeya framework. The Principles provide a framework to understand, start and improve working with Obeya. They provide a common language of what an Obeya is and should do.

An Obeya can be approached practically by assigning two essential Obeya Roles: Obeya Builders and Obeya Hosts. The roles correlate with the essential capabilities needed to get an effective Obeya going. Obeya Builders arrange information in a way that it allows people to intuitively understand what is needed, understand the bigger picture and provides the necessary information for people to take decisions. Obeya Hosts are professionals skilled to work with the information provided in the Obeya and accellerate a group process from information, to learnings, to decisions.

In the book “Obeya – by the Obeya Association”,  you’ll find practical guidelines for both roles. These guidelines are aligned with the 11 Obeya Principles and together form the basis of the Obeya framework. Learn more about Obeya here.

OBEYA - by the Obeya Association

OBEYA - by the Obeya Association

About the Obeya Association

The Obeya Association is the heart of all that is Obeya. A platform and a worldwide network promoting the use of Obeya methods professionally and constantly expanding the Obeya knowledge base. We are devoted to making effective Obeya practice accessible for all. Obeya is considered a sustainable management practice or sustainable decision model. Therefore Obeya contributes to a world in which our organizational decisions positively resonate towards the world around us.

The Obeya Association community (Obeya Associates), constantly provide the Obeya Association with relevant experiences and cases. We collect this information and return it into our network, so everyone can enjoy the benefits of our collective learning. Gradually, we developed an Obeya body of knowledge consisting of: a website, YouTube channel, training modules, an Obeya library, Obeya books & articles, Obeya Summit events and the largest Obeya practitioners community in the world.

We learn and improve incrementally, involving as many people as we can on our journey into the future. We are happy to invite you to travel along.

Join the Obeya Association

The Obeya Association is a platform and a worldwide network that aims to share knowledge on Obeya easier than before. We aim to develop Obeya “from tool to philosophy”. We are a community of Obeya practitioners, discussing, creating, sharing, testing and continuously improving Obeya practices.

Become an associate

Join the Obeya Association


Dolf Reijnders & Bart Bongers, founders of the Obeya Association, explain todays’ relevance of Obeya to foster Sustainable & Inclusive decision making in organizations.

Lead Agilist Jelmer Koekkoek from Dutch online KNAB Bank shares how at KNAB they connect strategy and execution using OKR and Obeya.

Exclusive tips from Author Tim Wiegel on how to set up an effective Obeya. Improve your leadership system through this educating video.


Leading With Obeya - Maximizing human leadership potential

By Tim Wiegel

Everyone Obeya - Strategically connected and predictable improvement (Dutch)

By Jeroen Janssen


digital lean iobeya
Nicola Olivetti

How to digitize your Lean System

Is it really possible, or even practical, to digitize Lean practices? Lean philosophy has been around for decades and many Lean practitioners highlight the significance of pen and paper execution.

Read More »

Come on then, black belt sensei

You're invited to the Obeya Summit