Obeya is a system, a concept, a philosophy, defined by a particular set of ideas (“principles”). Organizations use these 11 Obeya Principles in the pursuit of inclusive and sustainable decision making.

Most people know Obeya as a physical or digital workspace where strategy meets execution. Obeya guides both behavior as well as a work environment design. The 11 Obeya Principles summarize this powerful combination between the two.

Getting the best out of your Obeya requires specific expertise and skill. There is craftsmanship to be identified in the field of Obeya, in which professionals can be trained and educated to improve Obeya effectiveness.

Two distinct competency area’s can be defined that make an Obeya work, summarized below in two essential Obeya roles:

‘Obeya Builder and Obeya Host’.

Obeya Room explained

In short: it is a method where multiple information sources are combined for optimal decision making, involving multiple parties simultaneously. This makes it an excellent governing model for organizations that work Agile, Lean, or plan to do so! 

The Obeya model is an inclusive organizational model as opposed to the hierarchical organizational models. So, an Obeya makes it possible to “design” for collaboration. In an Obeya strategy meets execution and (quite literally) the people involved in these subjects respectfully engage in conversation with each other.

Obeya helps answer the following questions:

  • Are we connected?
  • Is everyone working on the same things?
  • Are we meeting delivery/deadlines?
  • Do our decisions reach everyone?
  • Are we looking at the right information?
  • What problems do we want to solve?
  • Are the right people involved?

The best guidance on how to build or improve an Obeya are the 11 Obeya principles composed by the Obeya Association in 2020.

Obeya Principles Mockup Obeya Association

The 11 Obeya Principles by Obeya Association is licensed under CC BY 4.0

Download the Obeya Principles

  • Easy print

  • For in your Obeya

  • Practically applicable

  • Created by and for Obeya experts

Obeya principles

Why Obeya - How to build an Obeya Room

Obeya – a long history of learning & improving

Obeya or Oobeya ( from Japanese 大 部屋) literally means “large room” or “room”. The roots of what is now a valuable management practice can be found across continents, with many disciplines influencing each other throughout history.

Researching Obeya’s rich historical background we can see:

  • Many exchanges between Eastern and Western philosophies throughout history
  • Strong link with improvement cycles, especially PDCA
  • Obeya practice logically rooted within both Lean and Agile practices
  • Both MIT and Harvard have been influential; modeling practices and making them available for broader audiences
  • Focus on work floor and human development

Obeya History

Obeya Historic Timeline by Obeya Association is licensed under CC BY 4.0


Author and Lean expert Tim Wolput works and lives in Japan. He is connected to the Toyota Management Institute and started cooperating with the Obeya Association through his valuable contributions to the Worldwide Obeya Summit 2022. Learn more about Obeya History in Tim’s article.


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Recent history – how Obeya gained momentum

Toyota put Obeya into practice back in 1993 launching their first Prius as a part of the Toyota Lean Manufacturing System. Takeshi Uchiyamada, a Toyota Chief Engineer, was given a difficult challenge: designing the car of the 21st century, with very aggressive fuel consumption targets.

In less than three years, the first hybrid car, the Prius, was brought to market – 15 years ahead of the competition.

The Obeya Room

To pull off such a feat, the Chief Engineer also had to invent a new product and process development approach. He designed a new kind of visual management, which has since spread across Toyota engineering offices: the Obeya.

Analogies have been drawn between an Obeya and the bridge of a ship, a war room and even a brain. If you think of an organization as a nervous system, then Obeya would be the brain of the system. It is where information comes to be synthesized and digested, then analyzed and prioritized. Finally, the aim of all this information is to take well informed decisions, using both the power of information as well as involving multiple parties simultaneously..

What is an Obeya?

An Obeya room is a central location in which everyone involved in the value creation process can meet to brainstorm, generate ideas, ask questions, and debate. Obeyas are typically set up with the walls plastered with posters, whiteboards, graphs, and all other relevant information to the project displayed in a clear and logical manner. Obeya rooms fuel creativity, break down silo barriers and increase collaboration on all levels while developing problem-solving skills. An Obeya room can be intended to shorten the Plan-Do-Check-Act (PDCA) cycle. There even is a physical Obeya method where the walls are structured according to PDCA principles.

Often the rooms have iterative meeting rhythms in which the timespan between two Obeya meeting iterations is short (say 2 weeks). This rhythm allows for Continuous Improvement, which is best executed in multiple consecutive small steps instead of an approach that aims for a single solution.

However, the Obeya is not just about the room only, or the visual representation of information. Ultimately Obeya rooms are about installing routines (‘Kata’) to collaborate, manage the business and solve problems more effectively. Otherwise, even though the Obeya room may be visually eye-catching, that may be all it is.

Obeya Definition

Probably the 11 principles that the Obeya Association uses provide you with the best definition of what is an Obeya (make sure you download them here and hang them on your Obeya Wall).

A definition that we’ve come across:

A place where strategy and execution are visually connected, aiding a performance related decision making rhythm, combining multiple information sources with the ultimate aim of value creation.

But like we said, in our view it’s probably best to go with the 11 principles. Definitions are – unsurprisingly – very defining. They sometimes focus on boundaries more than they show direction. A set of well aimed principles can provide more guidance.


How does an Obeya Work?

The Obeya provides an advanced visual representation of the relevant, planned work and work in progress of a group of people in an organization, supporting their frequent meetings and their drive to continuously improve group performance, while taking their shared strategy to execution and professionalizing collaboration across teams.

Visual Management is an important Lean practice used to inform and involve anyone in the process, and quickly allow large groups of people to see what is happening. The workflow (gemba) is the most important source of information and for staff to constantly understand what is going on around them, visual methods are a perfect way to get messages across. Find out more on how to build an Obeya!

Why use an Obeya?

  1. Powerful approach for Strategic Alignment. The Obeya connects strategy to execution with visible orientation on customer experience.
  2. Strong backbone for employee engagement. People come together in the Obeya to contribute to
    high impact improvements every day
  3. Supercharged engine for Business Performance. The Obeya enables insightful measurement of productivity and Business Value, to be positively influenced by all.”

Obeya Room in action

Join the Obeya Association

The Obeya Association is a platform and a world wide network that aims to share knowledge on Obeya easier than before. We aim to develop Obeya “from tool to philosophy” We are a community of Obeya practitioners, discussing, creating, sharing, testing and continuously improving Obeya practices.

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  • Free Registration for the all Obeya events

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  • Join the largest Obeya network in the world

  • Experience sharing on Forums & Discussions


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